Morphologi 4
Client
Malvern Panalytical
Description
Detailed automated imaging particle characterisation instrument
Date
2018
Activities
- Colour, Material and Finish
- Graphic Design
- Human Factors, Usability and Inclusivity
- Industrial Design
- Production Support
- UX/UI
- Visual Brand Language
Awards
- iF Design Award
- GOOD DESIGN® Award
- RedDot Design Award
Guided by the Visual Brand Language (VBL) we created with Malvern, the new Morphologi 4 conveys Malvern’s values while also focusing on users and stakeholders to create an instrument that is easy to use to deliver accurate measurements and analysis.
This 3D VBL was a strategic tool that guided, but did not dictate, how the Malvern brand values and product messages should be expressed through a three-dimensional form using tangible design cues.
The resulting design is not only proving to be a success for Malvern Panalytical, it was awarded a 2018 Red Dot, a 2019 iF Award and a GOOD DESIGN® award.
The minimalist design language of Morphologi 4 and Morphologi 4-ID makes the complexity of the technology disappear in favor of user-friendliness
Red Dot Award jury statement
