First Class Interiors

DCA developed and provided design concepts for Singapore Airlines First and Business Class seats. We researched major trends in behaviours and expectations amongst high-end air travellers. One such insight was the growing tendency for business travellers to take partners or families with them on business trips.

This informed both the First and Business Class seating concepts. In First Class, the main seat can be split in two with each half controllable independently while the large format screen can be configured to display different outputs if necessary. Alternatively, the space can easily accommodate four people, including the option to dine together.