Pharmaceutical Packaging and Instructions
The design of pharmaceutical packaging and labelling is too often focused more on the constraints of manufacture and regulation than on the needs of the user.
There are powerful reasons for this; not least the need to maintain production flexibility within a heavily regulated environment. But the pack and the patient instruction leaflet are the first important touch points many patients have with their medication.
Our experience indicates that good packaging and instructional design can help significantly to allay patient concerns and improve compliance with a treatment regimen. We believe that investment in good design not only helps patients, it also communicates eloquently that a company cares about its customers.
Helping our clients achieve success through great product design
