Personal Care

Our personal care and beauty team fuse the best from our strategy, brand, UX, usability, inclusivity and engineering capabilities to create beautiful and relevant devices and packaging for the personal care and beauty markets. For over a decade the team have also been leaders in creating more sustainable solutions. Solutions that have either reduced plastic or introduced innovative new reusable platforms.

Two recent internal projects HEX and Sakuru demonstrate our thinking. Sākuru is a hypothesis for the near-term future of cosmetics. It envisions a likely world where digital technology and social media drive cosmetics to be more agile, creative and personal than ever before. Sākuru allows users to print personalised make-up palettes in their own home from reusable cartridges, making single-use plastic packaging a thing of the past. HEX is a new solid dispensing platform concept that removes waste from the consumable with a reusable body and a plastic free, 100% usable consumerable.