OTC Medicines

Whether tackling a Rx to OTC (over-the-counter) switch or innovating for an established OTC brand, we have extensive experience.

Packaging and devices which deliver OTC drugs need to be understandable, inclusive and sustainable. They need to provide the drug in a safe, effective manner while delivering an overall excellent consumer and user experience that reinforces the values and purpose of the brand. Our multidisciplinary team have helped our clients successfully deliver against these challenges, creating award winning, effective solutions in many OTC categories from pain relief to allergies and oral care. The team have delivered these solutions across different high volume device and packaging technologies including connected ecosystems.