Parenting

The journey to and through parenthood is wonderful and stressful in equal measures. Creating products and services to improve this journey can be a complex series of trade-offs between convenience for the parent and the best experience for the child.

We have significant experience in this industry, working in many categories from oral care to transport and feeding - both breast and bottle. We have navigated the contradictions of convenience and sustainability in feeding, comfort and weight in transport. Our visual brand language team has helped strengthen brands by creating alignment and coherence across multiple categories, and our engineering teams have helped introduce new technologies to improve user experience.

Our parenting team fuses our medical team’s understanding of usability, safety and robustness - key issues when developing products and services in this category with our consumer teams’ knowledge of brand, consumer experience and home trends. This is a powerful mix for developing innovative, new products for the parenting category.