News
Sensory brand design article in Marketing Week: The Marketing Mix expert guide 2015
Peter Kay, Head of FMCG Design explains DCA’s unique approach to Sensory Brand Design.
The article, titled ‘Use sensory brand design to create multi-sensory experiences’, discusses how DCA is helping some of the most enlightened brand owners to see the value of going beyond defining their brands visual language, and are using sensory brand design to create multi-sensory brand and product experiences.
The article includes the following topics:
- Using the senses
- Cultural codes
- Kinasthetics
- Simultaneous focus
- Link to Marketing Week Article (pdf)
