Scholl Velvet Smooth wins an iF Product Design Award 2015

DCA are delighted to announce that the new electronic foot file Velvet Smooth, for RB’s leading foot care brand Scholl has won an iF Product Design Award 2015.

For 60 years, the iF Product Design Award has been a coveted and internationally recognised label for award-winning design and the iF brand has become a symbol for outstanding achievement in design. A total of 4,783 contributions from 53 countries were submitted to this year’s iF Design Award.

DCA worked in partnership with the RB’s (formerly Reckitt Benckiser) R&D and global design management teams to develop the device and structural packaging. RB joined DCA at the iF design awards night which took centre stage in the BMW Welt in Munich, on 27th February 2015.

DCA Director, Nick Mival said ‘we are really thrilled to receive this award with RB. It is a great demonstration of what can be achieved through a long term working partnership with a client who can see the value design adds to their business’.

The Scholl Velvet Smooth Foot File is an electronic foot file that effectively removes hard skin on the foot. The device features a fast rotating micralumina head that makes easy work of hard skin, exfoliating the foot through a gentle and safe rotating action. The foot file comes with a replaceable head for up to 12 treatments. Skin is left smooth and soft after application.