Reckitt and DCA win 2021 Green GOOD DESIGN® Award

We are delighted to announce that our latest redesign of Freshmatic, Air Wick’s automatic spray variant has won a 2021 Green GOOD DESIGN® Award. Under the banner, “Build A Better World Now,” international designs that emphasised the most advanced “Green Approach” were awarded.

Air Wick is Reckitt’s globally leading home-fragrance brand, a brand DCA has worked with for over a decade. As a key partner in Reckitt’s multi-agency design community, we are committed to constantly evolving Air Wick products, so their design meets the changing needs of consumers and treads more lightly on the planet.

The brief for the latest redesign of the refillable home-fragrance automatic spray device from Air Wick aimed to drive improvements in three areas.

The first was to meet Air Wick’s ambition to improve the environmental footprint of their existing product line. The second was to reduce the cost of goods through more efficient production, without compromising the quality of the user’s experience. The third was to make the design more appealing to its target consumers.

The result meets all elements of the brief: a sustainable redesign that costs less to make, uses 17.2% less plastic, is 28.9% lighter to ship, weighs 25% less than its nearest competitor, and is more cost-effective to run by reducing the batteries from 2 to 1.

This win showcases the benefits of a truly multidisciplinary and collaborative design approach to making an already optimised product significantly more sustainable. DCA’s mechanical, electronic and software engineers worked with industrial designers, consumers and the client to find a successful solution that holistically considered the sustainability challenge.

The Green GOOD DESIGN® goal is to bestow international recognition to those outstanding individuals, companies, organizations, governments, and institutions - together with their products, services, programs, ideas, and concepts that have forwarded exceptional thinking and inspired greater progress toward a healthier and more sustainable universe.

More information about Air Wick’s Freshmatic can be found on the Green GOOD DESIGN® Awards winner page.