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Nick Mival talks to Marketing Week about designing new consumer products
Nick Mival discusses five key themes to think about when designing a new consumer product.
All too often new products fail to live up to consumers’ expectations. Nick Mival (Creative Director at DCA Design) draws on his and DCA’s vast experience to identify five recurring themes to consider when designing a new product.
- Link to ‘Marketing Week article 2012‘ (PDF)
