Dr Dan Jenkins talks to Marketing Week about "designing by numbers"

8 November 2013

DCA human factors skill leader, Dr Dan Jenkins, discusses how tools from the field of ergonomics can provide an evidence-based approach to design – not only to design better products, but also to help sell them.

Link to Design Week Article (pdf)

Dr Dan Jenkins talks to Marketing Week about "designing by numbers"

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Dr Dan Jenkins talks to Marketing Week about "designing by numbers"

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