'Do your products get good marks for behaviour?' Charles Drury talks to Marketing Week

Charles Drury explores how digital interface design can inform the development of a product’s interactive brand language.

How a product feels and behaves is often overlooked in development, but rarely in use. Finding the right way to even talk about the interactive experience can be the first step to delivering a product which captivates users across the full gamut of senses. Digital products can provide important lessons for creating physical product interfaces which capture a brand’s personality.

Link to ‘Marketing Week article 2011‘ (PDF)