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DCA talks to the Ergonomist about evidence-based design

DCA’s Research skill leader, Dr Dan Jenkins, discusses the differences between evidence-based design and target-driven design. The article discusses the importance of using data to inform design decisions rather than drive them.

Topics include:

  1. Measure and track the right thing
  2. Be sure that identified differences mean what you think they do
  3. Use data to inform decisions not drive design