DCA talks to Marketing Week about sensory brand engineering

Garen Kouyoumjian, Senior design engineer explains DCA’s unique approach to Sensory Brand Design.

The article ‘Why you need sensory brand engineering’ discusses how DCA is helping some of the most progressive brand owners to see the significance of going beyond defining their brand’s visual language, and are using sensory brand design to create multi-sensory brand and product experiences.

The article includes topics for:

• The search for meaning
• Technology landscapes
• Quantifying feelings
• Unifying purpose
• Engineering the experience
• Avoiding isolation
• Delivering the magic
• Closing the loop
• The next frontier

Link to the article (PDF)