DCA helps GSK create Aquafresh Milk Teether

GlaxoSmithKline Consumer Healthcare has launched a brand new multi-functional teether, bringing Aquafresh’s dental health credentials to the category’s youngest entrants.

“This multi-zone product has different tactile areas to explore, each offering unique benefits to baby’s mouth,” said DCA research lead Charles Drury. The Milk Teether comes in two colourways, and was developed in partnership with the GSK Global Design team.