Elekta and DCA win User-Centered Product Design Award for Elekta MR-Linac

Award affirms Elekta’s and DCA’s ability to innovate new technology while remaining focused on physician and patient need.

PHILADELPHIA, October 3, 2018 – Elekta (EKTA-B.ST) and DCA Design International Ltd have won the prestigious Human Factors and Ergonomics Society (HFES) Stanley H. Caplan User-Centered Product Design Award 2018 for Elekta Unity, Elekta’s MR-linac. Elekta Unity combines high-field 1.5 Tesla MR imaging, precision radiation therapy and intelligent software, giving clinicians the previously unattainable ability to see what they treat in real time. This U.S.-based award recognizes outstanding and innovative practice in product design, alongside the user research and design methods used to both develop and evaluate the design from the early product vision to the commercially available system, which received CE-mark in June 2018.

“The needs of the patients and healthcare professionals were considered from the very outset of the project,” said David Gilmore, Director of User Experience at Elekta. “The vision for Unity was informed by a global research exercise that involved observing over 360 clinical treatment sessions, across seven treatment centres, along with more than 50 in-depth interviews. A wide range of tools from the fields of human factors and design research were used to analyze this data, directly inspiring and informing the product design.”

Dr Gilmore and Daniel Jenkins, DCA’s Human Factors and Usability Senior Skill Leader, received the award on behalf of Elekta and DCA on October 2 at the HFES Annual Meeting in Philadelphia where they also delivered a joint presentation on the product and design methodologies employed.

Rob Woolston, Managing Director at DCA added: “We are extremely proud to receive this award alongside Elekta and for the recognition of the key role that user-centred design has played in the development of Unity. This award, combined with the iF Award received earlier this year for the class-leading visual design of Unity, help to illustrate and celebrate the breadth and depth of skills involved in progressing Unity from brief to reality through a fully-integrated, evidence-based design approach. We are delighted to have been so deeply involved with this project, especially given the tremendous impact that Unity will have on the lives of cancer patients.”

• To learn more, visit www.elekta.com/Unity.
• View an annotated version of the presentation delivered at HFES 2018 here

Elekta Unity is pending 510(k) pre-market clearance and not available for commercial distribution or sale in the U.S.

For further information, please contact:

• Oskar Bosson, Global EVP Corporate Communications and Investor RelationsTel: +46 70 410 7180, e-mail: Oskar.Bosson@elekta.comTime zone: CET: Central European Time
• Raven Canzeri, Global Public Relations ManagerTel: +1 770 670 2524, e-mail: raven.canzeri@elekta.comTime zone: ET: Eastern Time

About Elekta

Elekta is proud to be the leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. Our advanced, effective solutions are created in collaboration with customers, and more than 6,000 hospitals worldwide rely on Elekta technology. Our treatment solutions and oncology informatics portfolios are designed to enhance the delivery of radiation therapy, radiosurgery and brachytherapy, and to drive cost efficiency in clinical workflows. Elekta employs 3,700 people around the world. Headquartered in Stockholm, Sweden, Elekta is listed on NASDAQ Stockholm. www.elekta.com

About DCA Design International Ltd

Founded in 1960, DCA is one of the world’s leading product design and development consultancies. DCA operates across four market sectors: ‘Medical and Scientific’, ‘Consumer’, ‘Commercial and Industrial’, and ‘Transport’, providing a multidisciplinary design and development service focused on helping our clients achieve success through great product design. www.dca-design.com