Air Wick launches advanced plug-in

Air Wick’s unique anti-fading technology diffuses timed pulses of fragrance into your room to tackle olfactory fatigue. Enabling the user to notice their nature-inspired fragrances from first to last drop. Additional smart features include a distinctive satin chrome capacitive boost button to instantly activate a 45-minute high-intensity mode and alerts when the refill needs replacing.

Packaged within a discreet and elegant form factor, it reflects Air Wick’s established brand equities that have become familiar to consumers. Although this smart plug-in device launches alongside Air Wick’s new ‘Vibrant’ fragrance range it is compatible with all existing refills.

DCA’s multidisciplinary team of industrial designers, electronic hardware engineers and mechanical engineers collaborated closely with the BXD, Category Marketing and R&D functions at Reckitt to deliver this disruptive innovation. We are delighted with the result and can’t think of a more fitting way to celebrate our 18-year partnership with Reckitt.