Visual Brand Language (VBL)
Where brand meets product design
Your product is an ambassador for your brand. It should confidently communicate your brand values. Communicating a brand’s personality through the design of its products and packaging helps to build a consistent, emotional connection with consumers.
A visual brand language (VBL) is a powerful way to translate a brand’s unique values and personality, its DNA, into tangible physical elements such as form, detail, material and colour. We produce VBLs that guide without dictating. They provide both inspiration and direction for designers while equipping our clients with a powerful tool to brief, manage and control their projects.
Our design team have completed over 50 VBL projects that have spanned across most product categories.
The visual design of a range of products needs an element of flexibility; each product needs to be an individual. One of the key values of a VBL is to increase brand recognition through consistency, but it should balance novelty with familiarity. The resulting range should be a family photo, not a series of clones. The result should be a flexible set of guidelines that summarise how agreed brand values and product messages can be expressed through three-dimensional form, material and colour.
The resulting range should be a family photo, not a series of clones
