Concept Design and Development

The creative process of bringing a new idea to the world is full of uncertainty. The path to success is often not a straight line.

To maximise the probability of success, at the outset of any project, we start by interrogating and shaping the brief. Our aim is always to create a narrative and output that is relevant to our Client’s brief. This narrative is a consistent thread that runs through multiple rounds of concept iteration of growing resolution. We use it, along with user insight to help remove subjectivity at the various decision points.

Our aim is to craft consumer, user or patient experiences that are genuinely better than what went before.

We can communicate any concept at any resolution. To achieve alignment, to create a vision, to manage expectation, to gain momentum, to get insight, to generate confidence, to define intent, or simply to excite; good communication of a concept is vital.

To do this we use the most appropriate and efficient tools and methods. Our team are experts at producing hand sketches, 2D digital renderings, 3D renderings, animations and films. Our workshop facilities enable our team to communicate ideas ranging from a simple visual form model to the most complex electromechanical rig or interface prototype.

Hand sketches

3D computer visualisation

Visual models